Leadership Track | Ermenegildo Zegna

Brand identity
The creation of the logo for Ermenegildo Zegna’s internal team training course, Leadership Track, has been undertaken by Drogheria Creativa.
The course is divided into two steps aimed at stimulating growth in Leadership and Business:
Elevating Leadership Impact – Elevating Business Impact
The values of the training course are mirrored in the simplicity of the geometric shapes chosen:
Leadership: inclusive, emotional and engaging in a round shape that symbolizes the team, the circle.
Business: rational, exclusive, efficient in an angular shape converging and moving upwards, the triangle.

CLIENT : Ermenegildo Zegna
CREATIVE DIRECTION : Drogheria Creativa – Luigi Durante
YEAR : 2018