Baglioni Hotels | Italian’s project

Brand Identity
Baglioni Hotels is an Italian chain of 5 star hotels that boasts 9 exclusive hotels in the hearts of the most important European cultural and artistic centres.
Drogheria Creativa has developed a specific branding project for them aimed at emphasising their special Italian style of hospitality through the free gifts that Baglioni offers to their clients. 
“Design” is a word that has long been linked to Italy as a complement to the many products “made in Italy”.
In fact, we have drawn inspiration from this in creating our project based on Italian design and architecture from the 50’s where inimitable designer/artists such as Gio Ponti and Piero Fornasetti met and collaborated, influencing many designers in the years to follow.
We have come up with many ideas by combining and revisiting the “hand-made” style from a geometric or colour choice point of view to create ever changing compositions, always original, while remaining rational and coherent.
The result is a contemporary style derived from the union between classic illustrations and contemporary graphics that together lend a touch of timeless modernity.

CLIENT : Baglioni Hotels
CREATIVE/ART DIRECTION :
Luigi Durante, Eleonora Galeazzi
LAYOUT GRAPHIC : Sofia Bordoni
ILLUSTRASTION : Ottavia Marchesi
ACCOUNT : Caterina Torella
YEAR : 2018